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Purpose – The purpose of this chapter is to explore and deliberate over ways in which culture may contribute to the interpretation of field texts while also intersecting the dimensions of time, space, and sociality in accordance with Clandinin and Connelly's (2000) notion of the three-dimensional narrative inquiry space.

Approach – This chapter highlights research interactions within a long-term, school-based narrative inquiry dealing with lived curriculum experiences.

Findings – The researchers gained insight into some of the nuances of interpreting field texts. In particular, this study highlighted the potential influence of the cultural, racial, religious, ethnic, or linguistic backgrounds of researchers and their participants in shaping the interpretation of field texts.

Research implications – The field texts that were presented and examined in this chapter shed light on key curricular experiences, spaces, and silences that might occur in relational and interpretive research stemming from cross-cultural experiences and vantages. This uncovered strand of inquiry interpretation has wide implications for qualitative work.

Value – Narrative inquirers and researchers employing other interpretive forms of qualitative investigations might be influenced to attend to the themes of culture in their work in novel ways. New understandings of researcher bias and the subsequent interpretation of results can be seen from a cross-cultural experiential paradigm.

This study aims to study the attitude toward purchasing luxury fashion of young consumers based on an extended model that integrates the constructs of the theory of reasoned action (TRA), identity theory, social identity theory, affect–behavior–cognition (ABC) model of attitude and brand attractiveness.

A purposive sampling approach was used to collect data from 237 young luxury fashion consumers in Hong Kong. Results were analyzed using partial least square.

The findings revealed that self-identity predicts affect-based attitudes (i.e. passive engagement and active engagement), and social identity predicts cognition-based attitude (i.e. attitude toward celebrity endorsement). Moreover, both affect- and cognition-based attitudes were found to be antecedents that enhanced brand attractiveness, which in turn positively affected purchase intention.

This study collected data from Generation Z. Although this generation is the world’s most influential consumer group and is highly engaged in social media, the findings may not be representative of the entire population in Hong Kong. Therefore, the findings should be used cautiously in the whole luxury fashion industry.

This study extends the understanding of luxury fashion purchase intention from TRA to the connection among identity, social identity theories and ABC model of attitude and brand attractiveness. The findings of this study also contribute to practical insights on developing suitable marketing strategies for the Asian luxury fashion market.

In the introductory chapter to this book, we invited the reader to join us along the banks of the braided rivers of narrative inquiry research. We hoped to convey through that metaphor the interconnections we find among the work of our contributing colleagues. As we conclude this book, we ask the reader to join us as we visit the headwaters and tributaries of this research tradition. Nearly three decades ago, Michael Connelly and Jean Clandinin embarked upon a study at Bay Street School (Clandinin, 1986; Clandinin & Connelly, 1992; Connelly & Clandinin, 1988; Connelly, Phillion, & He, 2003) to investigate teachers’ personal practical knowledge (Connelly & Clandinin, 1985). Using narrative as both phenomenon and methodology (Connelly & Clandinin, 1988; Clandinin & Connelly, 1992, 2000; Clandinin, 2008) for this study, their work in the field was integral to the adoption of narrative inquiry as a research methodology in the, then, burgeoning study of teacher knowledge (Connelly & Clandinin, 1988, 1990, 1999), teacher education (Clandinin, 1991, 1992; Connelly & Clandinin, 2000), and curriculum studies (Clandinin & Connelly, 2002). In these areas, as well as in others (i.e., Nursing; Chan, 2008; Chan & Schwind, 2006; Lindsay, 2006a, 2006b), this research, which focused on experience, became well-established and expanded.

Elaine Chan is a teacher educator in the Department of Teaching, Learning, and Teacher Education, University of Nebraska-Lincoln, where she teaches undergraduate courses in Multicultural Education and graduate courses in diversity, Curriculum Studies, and research methodology. She was an elementary level teacher in Canada and in Japan, and has conducted research in Canadian, American, and Japanese schools. Her research focuses on ways children, teachers, and families experience school curriculum, and ways in which identity, culture, and curriculum intersect on school landscapes in transition. She is coauthor of the book, Teaching the Arts to Engage English Language Learners with Margaret Macintyre Latta.

In this chapter, we outline the research presented by each of the contributors, who used narrative inquiry approaches that were grounded in long-term research, to examine teacher experiences of cross-cultural teaching. The authors write about cross-cultural experiences that cross temporal, spatial, and social-personal dimensions. Woven into teaching and learning experiences set across time and context were interactions with colleagues, peers, and community members that offered insight into rationale for pedagogical decisions about ways in which practices and curricular materials may be mismatched or well aligned, or unfolded with tension in their current professional contexts. This crossing of time, context, and across social-personal interactions added complexity in ways that highlight the need for research methodologies that support examination of experience that unfolded across time, space, and social-personal dimensions. The authors elaborate upon ways in which a narrative inquiry approached provided a theoretical foundation to highlight complexities and reveal nuances of cross-cultural teacher experiences. The cross-cultural features in these chapters, whereby teachers cross cultural boundaries when they assumed teaching positions in communities culturally different from those in which they themselves were educated and certified. We argue for the need for cross-cultural comparative narrative inquiry approach, that help to reveal complexities of these cross-cultural teaching and learning as a fitting research approach to document and to analyze complexities underlying and informing understanding of teacher knowledge in cross-cultural teaching contexts.

Chapter 1 overviews the purposes, organization, and various contributions in the volume, “Smudging composition lines of identity and teacher knowledge: Cross-cultural narrative inquiries into teaching and learning.” Through these inquiries, we unpack the complexities of teachers and students engaging in cross-cultural classroom contexts. We present narrative inquiry as a fitting research approach to document and to analyze complexities underlying and informing understanding of teacher knowledge in cross-cultural teaching contexts. Such a methodological approach reveals details of the kinds of cross-cultural perspectives that might unfold in the implementation of curriculum, and explores ways in which teachers' sense of teacher knowledge are shaped by experiences of teaching and learning. We recognize complexities revealed through a comparative cross-cultural narrative approach as a way of highlighting the educational significance of this work. We organized chapters of this volume into sections, using Schwab's (1973) curriculum commonplaces as a framework for examining some of these complexities. The four section headings are: Section I: “Becoming a cross-cultural teacher: Developing teacher knowledge from cross-cultural experiences;” Section II: “Learner experience informing teacher knowledge;” Section III: “Subject matter/curriculum informing teacher knowledge;” and Section IV: “Milieu informing teacher knowledge.”

As narrative inquirers in the midst of our journeys as researchers and teacher educators, we restory a portion of our journeys here, as an invitation for readers to live alongside us – living, telling, reliving, retelling (Clandinin & Connelly, 1994). What resonance, tension, questions, or stories emerge as we enter the past?

This chapter traces one student teacher's (Joan) experiences of learning to teach English as a second language in a cross-cultural context during a teaching practicum in Hong Kong. The school-based practicum is a core component of many initial teacher education programmes. During this induction period, usually an 8-week block, student teachers are placed in local schools to learn how to integrate theories into practice in real teaching situations. Specifically, I uncover how Joan grappled with the tensions and complexities of teaching young learners from a different cultural and linguistic background, in a small elementary school situated in the borderland between Hong Kong (an autonomous region of China) and Shenzhen (a province of Mainland China).

Critical incidents from Joan's practicum experiences were analysed to uncover how she dealt with the tensions and dilemmas in confronting difference and marginalising practices while learning to teach English as a second language (ESL) in the practicum school. Implications on how to develop initial teacher education programmes so that student teachers learning to teach across cultural contexts can be encouraged to explore, confront and ‘deal with the emotional terrain of understanding difference’ will be discussed (Boler & Zembylas, 2003, p. 123; Zembylas, 2010).

The author examines the experiences of learning about Japanese elementary education from the perspective of a Canadian teacher. She suggests through a year-long study in a Japanese third grade classroom that the teaching practices and philosophies underlying curricular and pedagogical decisions made by teachers are shaped by the culture and society of which schools are part, such that learning about Japanese schooling highlights the influence of social, societal, cultural, linguistic factors outside, as well as inside, school. In line with narrative inquiry research practices, the author also acknowledges her own stance as a certified elementary level teacher who was educated and certified in Canada, in contributing to shaping her analysis of teacher knowledge of her teacher participants. She argues that the process of learning about schooling in a country or culture different from the one in which an individual was educated and learned to teach, involves immersing oneself into the research context to learn about the experience from the perspective an insider. Realization of the extent to which this expansive interweaving of school and society is apparent in many aspects of schooling in Japan, in turn, reinforces the idea that this interconnection may also underlie schooling in other societies as well, such that one's experiences in one's own culture may form the foundation for understanding and interpreting knowledge gained about schooling in another culture or community. The notion of cross-cultural teacher knowledge, then, may be grounded in personal and professional experience of teaching and being taught in one's own culture.